Pulaski County Wins Five Tourism Awards


DUBLIN, Va. – Pulaski County Tourism received a total of five awards at the annual Southwest Virginia Tourism Awards held in Wytheville, Va. on August 22, 2022. These awards, presented by Friends of the southwest Virginia, recognize the region’s tourism and marketing efforts.

In the Excellence in Tourism Marketing category, Pulaski County took home the awards for Best New Website and Best Social Media Campaign. When Pulaski County Tourism became an official department in January 2021, they began working with 5 Points Creative, a Roanoke-based creative marketing agency, to strategically create a brand that would accurately represent tourism in Pulaski County. Thanks to these efforts, the tourism website, visitpulaskiva.org, had over 5,000 visitors from May 2021 to January 202, and Pulaski Tourism’s social media accounts saw a 70% increase in average engagement. .

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Thee Draper Village received the award for ‘Outstanding Tourism Partner of the Year’. The “Play Outside” design, which was created by The Village’s marketing team, has become a staple of the Pulaski County Tourism brand. Thee Draper Village sold shirts, mugs, bags and stickers that included the “Play Outside” design and donated 50% of the proceeds from those items to Pulaski County Tourism.

Pulaski County Administrator Jonathan Sweet won the Shining Star Award for Tourism Manager of the Year. Amid the COVID-19 pandemic, Sweet saw an opportunity to create the Pulaski County Department of Tourism. Since the department began on January 1, 2021, Sweet has continued to be a key supporter and encouragement for tourism efforts in Pulaski County.

Additionally, Pulaski County Tourism also received the “Outstanding One-Day Event of the Year” award for the Winterfest festival. The inaugural Winterfest, held in December 2021, attracted over 3,000 attendees comprised of locals, visitors, businesses and industries. Various toys were donated by Phoenix Packaging and Lowe’s Fairlawn Woodworking Workshop which was a highlight for the children in attendance. Students from Pulaski County High School, Pulaski County Parks and Recreation and others helped bring the community together by participating in Winterfest

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