Market day will be held at Mountain Brook Village, Lane Parke



Market Day, a commercial event held annually at Mountain Brook Village, began years ago to celebrate Bastille Day, said Molly Wallace, project manager for the Mountain Brook Chamber of Commerce.

But since then, market day “has turned into a big selling day for traders to empty their stocks before their new fall merchandise starts to arrive,” she said.

The event did not officially take place in July 2020, due to the COVID-19 pandemic, although it did continue in one form or another.

However, Market Day will return to Mountain Brook Village, including Lane Parke, in full force all day on Saturday July 17th.

The event is in its 20th year, Wallace said.

Once again, Mountain Brook Village merchants will be offering their biggest sales of the year. “You can see special shows, pop-ups, and celebrations, but you’ll mostly see big discounts,” Wallace said.

If the story is a guide, there will be a lot of buyer participation.

“Market day historically draws the biggest crowds of the year,” Wallace said

The event “turned out to be a big deal,” said Ricky Bromberg, president of the Chamber of Commerce and president of Bromberg’s Jewelry at Mountain Brook Village. “It spills over onto the sidewalk, and people come from all over to take advantage of the good deals.”

The sale attracts people from across the Birmingham metropolitan area and even the state of Alabama, Wallace said.

“We have the opportunity to welcome people into the village who may not regularly cross its beaten track,” she said.

Market day is “a bargain hunter’s paradise” with “deals everywhere,” Bromberg said. “People are having fun and saving money at the same time.”

Market day was not canceled in 2020, although many traders chose not to participate, Wallace said. “It was certainly not as big a deal as it used to be,” she said.

“I think some [merchants] went ahead and changed versions of it, ”Bromberg said.

Bromberg’s staged its sale last year, but in a changed format due to COVID-19 security protocols.

“We had it 100% outdoors last year, but most years it’s indoors and outdoors,” Bromberg said.

Even this year, buyers should check in advance with their favorite merchants what their individual protocols are for market day, Wallace said.

“But I think we will see an intensified event and a crowd in the village,” she said.

Residents of the village are happy to see market day return, Bromberg said.

“On the one hand, it is a sign of normality,” he said.

The Lane Parke shopping area will be part of market day with many of its merchants offering sales. In addition, Lane Parke will host the next installment of its new Summer Pop-Up series.

Summer Pop-Up events will take place on certain Saturdays from 11 a.m. to 3 p.m.

Pop-ups on site on July 17th will be Cheese All That, Heezie’s, Plant Stand, Sweet Spun Cotton Candy and Namesake Celebrations.

On July 3, Daughters Baking will be the flagship company.

On Saturday July 10, Virginia Nelson Designs, Little Miss Therapist and Hughston & C will be at the Summer Pop-Up.

For more information on chamber events, call 205-871-3779 or visit



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