Elsenham community mobilizes to organize pop-up market after village festival canceled for second summer in a row

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A tremendous community effort in Elsenham combined to create a pop-up market in the village this Saturday, June 26 after its party was canceled for the second year in a row.

Organizers ended the party last week due to the pandemic, prompting village resident and small business owner Victoria Farrall to come up with an alternative plan.

His idea of ​​inviting traders to set up stalls outside their homes in the village to sell the stock they had amassed for the feast immediately took off.

Elsenham (48463651)

In less than a week, 24 traders have stepped forward to participate, with the post office, pub, cafe, hairdressers, community groups and Elsenham’s party committee all offering their support.

The pop-up market will run from 1 p.m. to 4 p.m. – the time originally scheduled for the festival – with a map published online and available at shops in Elsenham that will guide visitors around the village to explore the diverse range of gifts, crafts and products made on their doorstep.

Victoria, a mother of three, who runs her own flower growing business and sells jars of jam, called the response “unbelievable.”

“We are very lucky to live in an incredibly supportive village. I just thought ‘We all have our own businesses and our own homes, we can make it safe for everyone against Covid.” The traders were ready to go with it. all of their stock they had for the party, so there was no reason we couldn’t do it, “she said.

“The whole village really supported this, from the party committee to the garden club, the pub, the cafe and the fish and chips. The post office is going to stay open longer so people can withdraw money. The response has been fantastic. .

“It has been a difficult year for small businesses, especially with the disappearance of craft markets, so it was important to think of a way as a village to support this aspect of our community.

“We had an amazing response. In all directions people were supportive of us and I just thought we had to.”

Stalls will sell everything from cordials, handmade jewelry and fragrances to plastic-free baskets and gifts, handcrafted dog collars, vintage clothing, children’s books, balloons, flowers and gifts. plants.

Victoria is teaming up with a florist outside her Station Road home, where she has enough space for two stalls, while Boy Scouts will run a cake and refreshment stand to raise money for primary schools of Henham and Elsenham and the village hall.

There will be a used bras collection point to raise funds for St Clare Hospice.

Victoria added: “Although I got the ball rolling, it’s a team effort. Ann Fegan, the owner of Options Hair, was instrumental in helping me and giving me moral support. , Laura and Brian Proctor organized the card and Elaine Terry of the party committee, and many of the village faithful were very supportive. “




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